The Shreveport Times Saturday, July 15th, 1944
During World War II, Americans had to register for a war ration book filled with special stamps that could be used to buy certain items. Food items were assigned points, and shoppers could use a specific number of blue and red points to buy them if they were in stock. Supply and demand required occasional changes to point values, which made planning ahead crucial for families.
As a public service, Cuban Liquor Co. printed a coupon calendar every day (except Sunday) in the Shreveport Times.
Ration books were very valuable during the war. Consumers actively traded stamps with each other so they could purchase the items they wanted.